Unkind Studios: Empowering the creativity
Search engine optimization (SEO):
For a website to be truly successful, it must have traffic, and lots of it. Not just random traffic, but targeted traffic, visitors who are searching the web specifically for the kinds of services and products your company offers.
SEO involves optimizing your website for a set of words or phrases relevant to your business and inviting search engines to spider the site. It is an ongoing process and regular submissions are made to search engines in a conscious effort to push your site towards the top of a results list for specific search terms.
Rankings are regularly analyzed and we produce quarterly reports keeping you informed of your position within the search engines. All of our web packages come with web statistics software as standard. It gives you unlimited access to web statistics, allow you to track visitors and other activity on your website. Find out which pages are popular or unpopular, find out the number of unique visitors the site has had and then produce graphs to compare stats within a date range.
SEARCH ENGINE STRATEGIES:
• Good copy that captures your reader's attention
• Write a page title - Write a descriptive title for each page of 5 to 8 words.
• Write a description META Tag - Some search engines include this description below your hyperlinked title.
• Include your keywords in Header Tags H1, H2, H3 - Search engines consider words that appear in the page headline and sub heads to be important to the page
• Make sure keywords are in the first paragraph - Search engines consider words that appear in the first paragraph to be important to the page
• Use keywords in hyperlinks - links are seen as important
• Make your navigation system search engine friendly
LINKING STRATEGIES:
• Submit your site to Specialized Key Directories- the important search engines robotically index the Web
• Submit your site to Trade websites- e.g. trade associations
• Request Reciprocal Link- link exchange
• Write articles for others to use in their newsletters
• Issue news releases
OTHER STRATEGIES:
• Promote your site in online forums
• Provide 'send link to a colleague'
• Ask visitors to bookmark your site
• Exchange Ads with complementary businesses
Search engine optimization (SEO) is the process of preparing a website for the search engines so that it attracts visitors by securing top rankings for the most relevant search terms and phrases. Many people new to search engines are under the impression that once they submit their website to a list of search engines, they will automatically achieve high search engine rankings.
In reality, achieving high rankings in the major search engines goes far beyond submitting a website and waiting. Getting listed at the top of search engines such as Google, and staying there for keywords most relevant to your business will often require a professional search engine optimization strategy tailored specially for your website. Search engine optimization can be deployed on the vast majority of websites and is an extremely powerful advertising solution for any business with an online presence.
Search engine optimization:
Don´t let your Website be a Waste of Time and Money
Search engine optimization, commonly known as SEO, is a vital online marketing tool. Without it, your website won´t be found through the search engines.
There is no point in spending a months wages on a smart designer suit only to keep it in the wardrobe; so what´s the point of investing in a website that no one can see?
Search Engine Optimization is a vital part of your marketing campaign.
A common assumption is that once a website is launched, visitors will flock to it in their hundreds or thousands. Unfortunately this is by no means the case, which is why SEO should become an on-going part of every business marketing campaign.
The SEO and website content writing experts at unkind studios will get your website the visibility it needs using a selection of tried and tested initiatives, including:
• Content, code and Meta tag optimization
• Keyword Research, analysis and monitoring
• Competitor Analysis
• Effective website copywriting
• Search Engine Submissions
• Web Directory entry writing and submission
• Link Building
• Email Newsletter Marketing
• Online article and press release writing and submission
• Website statistics analysis
Did you know?
Over 80% of click-through occurs with natural search listings as opposed to sponsored listings
It´s a fact that website visitors tend to steer towards natural listings. Additionally, studies show that most people searching online don´t bother looking past the second page of results.
Our team is dedicated to improving a website´s natural search engine ranking and to getting you on page 1 or 2 of the listings.
It is imperative that your website is fully optimized so that it stands a chance of reaping rewards for your business. Use the experts for your SEO project: use Unkind Studios.
Come check out our extensive portfolio here or feel free to give us a call at 561-289-6736.